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About Lane 201
These days, there are so many clothing brands to choose from online. Even once you pare it down to the ones targeted specifically to you, we’re absolutely spoiled when it comes to online shopping.
Lane 201 makes searching for trendy, casual, all-day-wear clothes easy. By selling only on their website and using social media for marketing, the clothes are affordable too.
This brand has about 100k followers on Facebook and more than 250k followers on Instagram so, although they have practically no coverage in mainstream media, they are definitely getting the attention of their large, growing fanbase.
In this Lane 201 review, I aim to help you make an informed decision before you buy. I’ll check out their products, history, promotions, customer testimonials, and all the relevant FAQs.
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Overview Of Lane 201
With many on the decline due to the pandemic, Lane 201 shows that family businesses are still a thing in the US.
In 2015, the sister and brother team of Jill Hesterman and Eric Byanski opened the Lane 201 boutique in Fort Wayne, Indiana. Their mission is to provide casual, fashionable, and affordable women’s clothing and accessories.
They did well as a local business but everything changed with the pandemic. By 2020, the core of their business was online.
By having a large selection, updating styles as trends change, bringing in new items seasonally, and offering it all at an affordable price, Lane 201 created a successful and popular brand.
Lane 201 got its name from the street where this family’s lakefront house sits. It is a place of love and laughter, where they feel confident and content to be themselves and these are the feelings that they hope to pass on to their customers at Lane 201.
Before this Lane 201 check out some of these unique clothes, let’s take a glance at what makes them special:
Highlights
- Unique, affordable styles
- Trendy and fun clothes
- American business
- Only sold in one place so no middlemen markups
- Free shipping in the US
- Financing available with afterpay
Lane 201 Boutique Review
Lane 201 has a large selection of dresses, tops, bottoms, shoes, and accessories. Fun and comfortable, these casual clothes can be dressed up or down depending on your mood.
With that in mind, this section of my Lane 201 review will check out four of their best-selling tops.
Lane 201 A Reason To Smile Top Review
“When you smile, the whole world smiles with you” is the heart of the fashionable long-sleeved Lane 201 A Reason To Smile Top.
But the fun doesn’t stop with the orange smiley face on the front. The contrast stitching adds more color with red around the sleeve cuffs, yellow around the shoulder seams, and blue around the bottom cuff.
Made from cotton and rayon for comfort and durability, this cream-colored top comes in small, medium, and large. You can keep smiling all day in this fun top for $94.
What customers are saying: “I’m obsessed with this new sweatshirt. It’s one of those pieces that just makes you feel good when you put it on. I wore it once and received soooo many compliments.”
Lane 201 Latte Seamless Brank Review
Seamless with a band of ribbing for a finished look, the Lane 201 Latte Seamless Brank is made of nylon and spandex for a comfortable fit all through the day.
This product is lined to work as both a bra and a short tank, as the name suggests. In a neutral color, this top can go with anything from shorts to a maxi skirt.
Available in s/m and m/l, you can go out in braless comfort and style for $27.
What customers are saying: “Love this top! Super comfortable and it’s not see through! Perfect for casual wear, dressing up, or lounging around!”
Lane 201 Dress Code Blazer Review
Designed as a throw-over to dress up any casual outfit, the Lane 201 Dress Code Blazer comes in tan to go with just about anything.
Made of soft polyester with a smidge of spandex, this oversized-fitting blazer comes in small, medium, large, and extra-large. Why be average when you can fit the dress code for $48?
What customers are saying: “Fits oversized but true to normal size within the shoulders. Seriously my new favorite blazer!”
Lane 201 Never Tied Down Top Review
Take a peasant blouse and give it a lace-up front, from top to bottom, and you have an idea of the fun style of the Lane 201 Never Tied Down Top.
Available in cream, it is designed to dress up any outfit. The sweetheart neckline and slight puffing at the shoulder seams and cuffs say pretty blouse, while the lace-up front gives a hint of sexiness.
Available in small, medium, and large, you can show off your carefree lifestyle for $30.
What customers are saying: “I loved this shirt!”
Who Is Lane 201 For?
Lane 201 is for any “average-sized” woman. With a very small selection of extra-small or extra-large items, very petite and plus-sized women aren’t well represented.
For every other woman, these clothes are ideal for a comfortable, stylish, all-day look. At an affordable price, they fit just about any budget.
Lane 201 Reviews: What Do Customers Think?
Okay, let’s see what the Lane 201 reviews from their customers tell us about the brand.
Since the company only sells through their store, reviews are few and far between, but there are enough to give us a good idea of what their customers think. Starting with ReviewsBird, which had only 1 review, but let’s see what’s behind this 10/10 rating:
“This is without a doubt my all-time favorite store… They have some of the best clothes and ship quickly. I adore this store!!! It’s my absolute favorite!! I’ll let everyone know about it. The shipping is always quick, there’s always cute stuff, and the product is always a hit; there’s never a miss.”
Well, they are certainly enthusiastic about the store but they aren’t the only ones. With over 93 ratings on Google, this brand comes in at a respectable 3.9/5 stars. The following Lane 201 review also enjoys the quick shipping and the fun clothes:
“I have made several purchases from Lane 201, online. I am always surprised at how quickly my order is delivered to me. Also, the quality of every item I have received is amazing and exactly what I ordered… I have bought from other online boutiques and this one is definitely a class in itself. They have definitely gained a committed return customer. “
“A class in itself” seems like some pretty high praise, yet it isn’t the only Lane 201 review where we can see the brand being gushed over, especially in comparison to other online boutiques.
One customer of many on Collected Reviews gave them a 9.5/10 rating and had this to say about the brand:
“My experience with Lane 201 Boutique has been positive in that the products I’ve received have regularly exceeded my expectations… Not only does the Lane 201 Boutique website have the most competitive pricing on the internet, but it also has a vast selection of things to choose from.”
They continue to rave about the customer service but I felt that the next Lane 201 review from Facebook better represents the family-feel and great customer service that this brand offer.
Out of 144 reviews, the brand has an overall score of 4.6/5 stars, best reflected in said review:
“I made a purchase from this boutique and shortly after I received the items, my house caught fire and I lost everything. After some family reached out to them about this, Lane 201 was kind enough to send me EVERYTHING I had ordered back to me again at no extra cost. Not every place would do something like this, and I appreciate this kind gesture so much.”
“Not every?” Closer to not any, I suspect. That is truly above and beyond customer service. I wasn’t able to find many product ratings that are separate from the store ratings so I took a look at their company rankings on Knoji where their overall rating is 4.2/5 stars.
- Brand popularity – 5/5 stars
- eCommerce rating –3/5 stars
- Payment options – 4.2/5 stars
- Shipping & returns policies – 3.3/5 stars
- Coupons & discounts – 2.3/5 stars
- Customer-specific discounts – 2.7/5 stars
- Financing options – 2.8/5 stars
- Customer service & brand – 4/5
- Privacy policy & data security – 5/5
While the brand is obviously popular and has good customer service, Knoji feels that Lane 201 lacks good discount options. Perhaps this was written a bit ago but this Lane 201 review found a few options, so… Just saying.
I also found zero complaints on the Better Business Bureau website, so this brand seems to be keeping customers happy.
Let’s wrap this section up with the ratings for the products covered in my review:
- A Reason To Smile Top: 5/5 stars based on 11 ratings
- Latte Seamless Brank: 4.8/5 stars based on 21 ratings
- Dress Code Blazer: 4.6/5 stars based on 11 ratings
- Never Tied Down Top: 3/5 stars based on two ratings
Is Lane 201 Legit?
While researching for this Lane 201 review, I found no red flags to watch out for with this brand with absolutely no complaints on the Better Business Bureau and very few negative reviews anywhere.
Is Lane 201 Worth It?
So, the part that you’ve all been waiting for, besides the product reviews, of course; is Lane 201 worth your money? Yes, yep, absolutely, this brand is worth it. They offer quality, durable, fun, unique, and affordable clothes for women.
On top of that, they appear to have exceptional customer service to help you to find the perfect clothes for you or to help when you make a mistake.
They only offer a store credit on returns, which might be an issue elsewhere, but with this huge of a selection and such great clothes, you’re bound to find something else that you just gotta have.
Lane 201 Promotions & Discounts
For this Lane 201 review, I found a few ways in which you can save money on the brand’s website, including Lane 201 coupon codes. Here’s what I found:
- 25% off your first order when signing up with your email
- Rotating site sales like the 20% off Spring sale code: SPRING20
- Give $10 get $10 by referring a friend
- Financing options available with afterpay
- Check out the sales section on their website
Where To Buy Lane 201
You can only buy Lane 201 on their website at lane201.com or in-store in Fort Wayne, Indiana.
FAQ
Who owns Lane 201?
The brother and sister team of Jill Hesterman and Eric Byanski own and run Lane 201 out of Indiana.
Does Lane 201 ship internationally?
Yes! Lane 201 ships internationally at a set rate of $25.
What is Lane 201’s Shipping Policy?
Lane 201 offers free ground shipping on all orders in the US. If you are rushed, you can upgrade both the processing time and the shipping service.
The usual processing time is 3-5 business days, while you can get it in 1-2 business days with Priority Processing for $5. All orders get a confirmation email with your tracking number when they ship.
- Ground shipping – free – 3-10 business days
- 2 Day – $25 – within 2 business days
- 1 Day – $35 – within 1 business day
What is Lane 201’s Return Policy?
Lane 201 offers free shipping on returns. For damage or manufacturing flaws, you have three days from delivery to contact them at [email protected] and they will take care of it with you.
If you are looking for a refund or exchange, you have 45 days to return the unwashed, unworn, and unstained item. Here’s a breakdown of the process:
- Go to the brand’s return portal and enter your information
- Select the item to return
- Print the free shipping label
- Ship the properly packaged parcel
- Wait 2-3 business days for processing once received
- Receive store credit through email
All refunds and exchanges are only for store credit.
How To Contact Lane 201
If you have any questions that I didn’t answer in this Lane 201 review, feel free to reach out to the brand through the following methods of contact:
- Email: [email protected]
- Phone: (260) 444-9147
- Fill out their Online Contact Form
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