Table of Contents
About Ouidad
Curly-haired folks have to deal with unique challenges when it comes to hair care and maintenance on a daily basis. That’s why Ouidad created a line of hair care products to help all curls shine, targeting common issues experienced in the curl community such as dryness, frizziness, and flyaways.
Some of the brand’s award-winning products have been featured in magazines such as Marie Claire, Cosmopolitan, and The New York Times. Plus, the brand also has a monumental 124k followers on Instagram so you know they’re doing something right.
If you’re tired of searching far and wide for the perfect hair products to enhance your curly tresses then we suggest sticking with this Ouidad review. We’ll go over some of the brand’s bestsellers, customer ratings and reviews, and other important FAQs so you can make an empowered purchasing decision.
Overview of Ouidad
Ouidad is a pioneer in the hair care industry as they’re the first company dedicated to curl-specific hair products. Remembering the struggles she had as a child, the brand’s founder, Ouidad, launched the company with her husband in New York City in 1984. She wanted to create a safe space for people with curls to show off their personalities through their hair.
And she definitely has. Today, the company has three flagship salon locations located in New York City, Santa Monica, and Fort Lauderdale. Their range of products includes shampoo, conditioner, gel, and spray formulated with an innovative combination of ingredients all curls love.
Ouidad’s mission is plain and simple: “We believe that curls are beautiful, brilliant, and brave. [And] we’re committed to letting curls be curls.” Before we check out what makes this brand’s best-selling products stand out from its competitors, this Ouidad review will give you a rundown of the key highlights:
Highlights
- Wide selection of hair care products for all types of curls
- First exclusively curl-specific hair care company
- Lots of discounts and deals
- Free US shipping over $50 (US orders only)
- 30-day money-back guarantee
- Ships internationally
As mentioned above, Ouidad makes products for people who have naturally curly locks. The brand focuses on products for wavy, loose, tight, or coily hair. If you aren’t sure about your hair type, you can take a quiz available on the brand’s site to find out.
You can also visit one of Ouidad’s salon locations if you want to give your mane a complete TLC treatment. This Ouidad review will stick to showcasing the items you can use at home. Next up, we’ll go over the brand’s top-selling products including shampoo, conditioner, sprays, and gels.
Ouidad Products Review
Finding the right products for your hair can be a lengthy process of endless trial and error. If you have curly hair, then you can narrow your search by trying out Ouidad products.
Ouidad understands how much curly hair is affected by environmental elements such as humidity, rain, and dryness, more so than straight hair. The products in this line aim to make your curls happy and healthy. Let’s check out what they offer.
Ouidad VitalCurl+ Tress Effects Styling Gel Review
It’s incredibly hard to tame your wild curls when you’re rushing in the mornings. Nobody has time for that. Which is why this Ouidad review suggests you replace your typical hair gel with something more nourishing. Standard hair gel can have damaging effects on your strands such as dehydration, hair loss, and dandruff.
Designed to define curls, the Ouidad VitalCurl + Tress Effects Styling Gel will keep your coils in shape without drying out your hair.
This styling gel combines memory interlock technology for hold and an omega 3-6-9 botanical combo to give your tresses moisture and bounce. With this innovative technology, your hairstyle and curls will last throughout the entire day.
To use this product, simply apply a bit of styling gel from roots to ends and let air dry or blow dry — it’s as easy as that! Time to throw out the stiff gel that’s been sitting in your bathroom cabinet for ages. Pick up an 8.5 oz or 33.8 oz bottle of the Ouidad Styling Gel for $26-$75.
Ouidad Advanced Climate Control Heat and Humidity Gel Review
Humidity is a mortal enemy for curls of all kinds. And if you live in NYC, you may be familiar with the suffocating hot air that envelops the city during August.
With the Ouidad Advanced Climate Control Heat and Humidity Gel, you can keep the frizz at bay and tame any pesky flyaways. This formula uses anti-frizz nanotechnology and UV filter helps protect your precious curls from UV damage and other environmental aggressors.
The wheat protein and polymers add a weightless definition to your hair while still giving curls the hold it needs. Essentially, this product aims to keep humidity out and invite moisture in. Distribute this styling gel evenly through damp hair, then scrunch and shake for an extra voluminous effect.
Give your hair some frizz-free life. The gel comes in 4 sizes, ranging from 2.5-33.8 oz, retailing for $10-$75.
Ouidad Advanced Climate Control Defrizzing Shampoo Review
Do you ever feel like Ms. Frizzle from the cartoon Magic School Bus? Often, people with curls have to combat frizziness on a level straight-haired people can never understand.
That’s why it is crucial to treat the problem before it occurs. The Ouidad Advanced Climate Control Defrizzing Shampoo cleanses your scalp and provides your hair with a great frizz-free base to build your look around.
This shampoo includes a nourishing blend of shea and murumuru butter, plus ceramides to smooth and restore healthy-looking hair. You’ll also be happy to hear the formula is safe for color-treated hair and doesn’t contain harmful sulfates or parabens.
You can reap the benefits from this Ouidad shampoo, which is available in 2.5-33.8 oz and retailing for $10-$70.
Ouidad Curl Quencher Moisturizing Conditioner Review
Conditioner is the holy grail of hair products for parched locks. However, too much of a good thing can weigh hair down and cause it to look greasy — not a cute look.
Thankfully, the Ouidad Curl Quencher Moisturizing Conditioner provides intense hydration without leaving your curls looking limp. This formula contains a ton of vitamins and minerals that work in unison to give mane that special shine and definition.
The stars of the show are the algae extract and wheat amino acids. Together, this dynamic duo keeps moisture in, detangles, and gives your curls that commercial-ready look.
When it comes to using this product, this Ouidad review suggests applying a small amount of conditioner starting at your ends, then working your way upwards. Let the conditioner sit for about a few minutes to work its magic, then rinse out.
Got thirsty hair? Available in 8.5-34 oz, you can get this conditioner for as little as $20-$50.
Ouidad Curl Shaper Good As New Moisture Restoring Shampoo Review
Cleansing your hair too often can strip your scalp of its much-needed natural oils. If you’re prone to greasy locks, then you may find yourself in quite a pickle when it comes to the frequency of your washes.
Fortunately, the Ouidad Curl Shaper Good As New Moisture Restoring Shampoo is an oil-based shampoo that is gentle enough to use every day. The main duty of this shampoo is to clean and bring your loose curls back to life while adding hydration.
The shampoo bottles range from 3.4-33.8 oz, retailing for $12-$52.
Ouidad Advanced Climate Control Restore + Revive Bi-Phase Review
Why is it that our best hair days happen when we have nowhere to go? As frustrating as that is, not all hope is lost. In fact, we might have found a simple solution worth trying.
The Ouidad Advanced Climate Control Restore + Revive Bi-Phase extends the life of your hairstyle. By eliminating frizz and revitalizing curls, you can skip the shower and lengthy hair routine.
This miracle mist contains mongongo, grapeseed, and meadowfoam seed oils which restores curls while nourishing them. Impressive anti-frizz nanotechnology makes an appearance again to help fight off humidity and tame any annoying flyaways.
The selling point for us is how simple this product is to use. All you have to do is spritz the product onto dry hair and voilà!
If you’re looking for an ultra-quick fix for fresh-looking hair, then we suggest picking up a 1 oz or 6.8 oz bottle of the Ouidad Restore + Revive Bi-Phase for $12 or $32.
Who Is Ouidad For?
As mentioned earlier in this article, Ouidad creates hair products for curly-haired women. People who have wavy, loose, tight, or coily curls will find a ton of products tailored for their hair needs.
Women of all ages can find use in the line’s services and formulas. As a bonus, the affordability makes Ouidad accessible to people of varying budgets.
Ouidad Reviews: What Do Customers Think?
Are any of the brand’s products speaking to you? If you want to know about the performance of the products from customers who have used them, then keep reading.
This Ouidad review will give you customer insights on some of the brand’s best sellers as well as the company as a whole. We explored reviews from the brand’s site and third-party sources like Amazon and Sitejabber to get a holistic perspective.
Many people were impressed by the quality and function of the brand’s products. Several people spoke highly of the cost and affordability in comparison to other salon-quality brands. Before we take a closer look at customer reviews, let’s see how the best sellers rank according to the brand’s site:
- VitalCurl + Tress Effects Styling Gel: 4.7/5 stars, 289 reviews
- Advanced Climate Control Heat and Humidity Gel: 4.6/5 stars, 975 reviews
- Advanced Climate Control Defrizzing Shampoo: 4.4/5 stars, 763 reviews
- Curl Quencher Moisturizing Conditioner: 4.8/5 stars, 419 reviews
- Curl Shaper Good As New Moisture Restoring Shampoo: 4.8/5 stars, 45 reviews
- Advanced Climate Control Restore + Revive Bi-Phase: 4.3/5 stars, 260 reviews
As you can see, the brand’s products are highly rated across the board. Let’s focus on the Ouidad Advanced Climate Control Heat and Humidity Gel since it received the most online attention.
Out of 975 reviews on the brand’s site, one 5-star reviewer says, “Best curly hair product in my opinion. I’ve tried many different brands. This one keeps my hair moisturized and curls together for a fews days.”
Several customers on Amazon are partial to the Ouidad VitalCurl + Tress Effects Styling Gel. Reviewers note that the product lives up to its name and does what it says.
From 603 reviews and a 4.5/5 star rating on Amazon, a happy customer shares her experience about dealing with her curls:
“Hated my curly hair growing up in the 70s but now that my hair is graying I needed more body. I tried this and it works great. In fact, the first time I used this product and then curled my hair, the next morning when I removed the curlers I looked like Little Orphan Annie. My hair was so curly! After styling, the curls lasted for two days! Great product!”
Finally, we found many repeat customers spoke highly of the brand as a whole. On Sitejabber, out of 5 reviews and 4.4/5 stars, one satisfied customer wrote:
“I have bought several hair care products from this site, and I couldn’t be happier. I have very curly hair, which often appears frizzy and unmanageable. This site specializes in products for curly hair. They have different products based on the amount of curl in your hair. This is definitely a site to check out.”
The verdict? Based on all the info this Ouidad review dug up, we can say the customers were generally satisfied with the brand’s products and their customer experience.
Is Ouidad Legit?
Yes, this Ouidad review can confirm the company is legit. We scoured the internet to find out if customers had any issues with shipping, returns, and customer service, and this is what we found.
Although there were a few complaints of slow delivery, they were few and far between. For the most part, people were impressed with the salon-quality products they received. Many customers also reported having their order delivered on time which is reassuring.
Is Ouidad Worth It?
After the in-depth research on the brand, this Ouidad review believes the brand’s products are worth a try. Many customers say Ouidad products help their curls shine which is wonderful to hear.
The brand has been around for almost 40 years which makes them reputable and trustworthy in the market. Not only does Ouidad have innovative hair care products for reasonable prices, but they also have salons located across North America with hair stylists who specialize in curl care.
This Ouidad review did extensive research to find out if the brand is clean and we can happily say that all products are cruelty-free, plus paraben and sulfate-free. Due to the quality, cost, and ethics of the brand, we definitely recommend Ouidad.
Ouidad Promotions & Discounts
Ouidad offers plenty of promotions and discounts via the brand’s website. Here’s a list of all the current promotions:
- Sign up for emails and get 20% off your purchase
- Refer a friend and receive 20% off
- Complimentary samples with every purchase
- Free 5-piece gift with purchases over $65
- Free shipping over $50 (US orders only)
- Special gifts on your birthday
Where to Buy Ouidad
Generally, you can buy Ouidad products through the brand’s website. You can also find them in many hair salons and retailers such as:
- Amazon
- Curl Warehouse
- Chatters
- Walmart
- Ulta
FAQ
Who owns Ouidad?
Ouidad is now owned by JD Beauty Group. The brand’s headquarters is located in New York.
Are Ouidad products safe?
All Ouidad products are free from harmful chemicals such as sulfates and parabens. We also found out that the brand is cruelty-free and color-safe.
Does Ouidad ship internationally?
Yes, this Ouidad review is glad to say the brand offers international shipping.
What is Ouidad’s Shipping Policy?
Ouidad offers shipping within the United States, as well as internationally. The brand uses FedEx for domestic customers and GlobalShopex for international orders. US orders over $50 are eligible for free standard shipping.
Here are the expected delivery times and costs for customers in the US:
- Standard: $6 for orders under $50 (about 2-8 business days)
- 2-day: $15 (about 3-4 business days)
- Overnight: $25 (about 2-3 business days)
All international orders will be processed and delivered by GlobalShopex using your local currency.
What is Ouidad’s Return Policy?
Not completely satisfied with your purchase? Sadly, it happens. Thankfully, Ouidad offers a 30-day window from your delivery date to return items. If you purchased your Ouidad products from a retailer, you must return them to the same location.
To start a return:
- Pack your return carefully (in its original packaging, if possible).
- Add in your packing slip.
- Use a delivery service such as FedEx or USPS so you can track it.
- Send the package to:
Ouidad.com
ATTN: BBI Returns – Citation
c/o Barret Memphis
4995 Citation Drive
Memphis, TN 38118
The brand notes that you are responsible for any shipping charges. Returns will take approximately 20 days to be processed.
How to Contact Ouidad
Have any further questions for the brand? You can reach out via:
- Contact form
- Phone: 1-800-677-4247
- Email: [email protected]
Their hours of operation are Monday to Friday, from 9 am to 5 pm EST.
Check out similar brands you might like:
KeepItAnchored Hair Care Review
Ask the community or leave a comment
WRITE A REVIEWCustomer Reviews
Leave a review