Table of Contents
About Shiseido
The name Shiseido brings up images of a beautiful balance between Eastern philosophy and Western science, creating innovative and award-winning products. Now globally-renowned, the brand has been at the forefront of the beauty industry, inventing many firsts.
You can read about this popular brand in outlets such as Fashion Magazine, Nuvo Magazine, and Byrdie. Get inspired and empowered by joining their 1.3m followers on Instagram where the brand’s bold red aesthetic makes them stand out from the rest.
Even with their storied history, can their core values keep up with today’s standards? This Shiseido review will reveal everything about the brand’s history, best sellers, customer reviews and ratings, and even discover some discounts being offered by the brand. Ready to embrace a new way of thinking when it comes to beauty? Let’s get started.
Overview of Shiseido
The brand started when founder Arinobu Fukuhara (a former navy pharmacist in Japan) brought Western medicine to the people of Tokyo in 1872. On a journey to create a new way of thinking in Japan that encompassed Western advancements without losing its Eastern beliefs, Fukuhara opened a pharmacy that encompassed both.
The brand’s mission is “sharing art, science, and beauty with the world since 1872.” Today, this multinational beauty brand operates in over 120 countries. Today, the company continues to focus on creating the best formulas and products while remaining invested in social and environmental causes.
So, what’s the hype behind this brand? Before we get into details, this Shiseido review will go over a few of the brand’s highlights:
Highlights
- Wide variety of products available at various retailers
- A trustworthy brand with 150 years in the industry
- Lots of discounts and promotions
- Complimentary samples with every order
- Free shipping on all orders
- Transparent about sustainability efforts
- Afterpay payment plans available
Though the company has too many products to fit into this Shiseido review, we’ll cover a couple of the brand’s best-selling items from their skincare, makeup, and sunscreen collections.
Also need some assistance developing a skincare and makeup routine that works for you? The brand offers virtual consultations where you can receive tutorials, tips, and tricks from a beauty expert.
Shiseido Skincare Review
Shiseido skincare is always one step ahead of the game, providing people with luxurious, innovative, and high-performing products. The brand was one of the first in the industry to promote a four-step skincare routine.
Now, the brand has hundreds of skincare products, offering different perks depending on your skin goals. Whether you want to reduce stress lines or add a healthy-looking glow to your skin, this Shiseido Review will show you the brand’s current top-sellers aimed at relieving these common issues.
Shiseido Power Infusing Serum Review
As you age, your skin can become more dry, dull, and lackluster which is why glowy, youthful skin is admired by people around the world. Luckily, the Shiseido Power Infusing Serum exists to provide your face with a radiant appearance.
Infused with fermented roselle extract and reishi mushrooms, this formula has numerous Japanese botanicals to reduce signs of aging to encourage a plump and smooth look.
You can also feel good knowing this product uses 95% less plastic than a standard bottle. Contained in a glass container with a plant-derived lid, this product reduces its impact on the environment. We love to see it.
Use this product after you cleanse and before you moisturize. According to the brand, you’ll start noticing a difference within only 3 days of use.
This serum comes in five different sizes ranging from 15-120 mL, and retailing for $38-$200.
Shiseido Wrinkle Smoothing Eye Cream Review
Being out in the sun is a must in life but if you’re without your sunglasses, you’re encouraging wrinkles around the eyes and between your brows. Fortunately, Shiseido has concocted a solution to those pesky lines. Let us introduce you to the Shiseido Wrinkle Smoothing Eye Cream.
This anti-aging eye cream uses ReNeura technology featuring fruity and plant ingredients to visibly reduce wrinkles and repair skin. Green, red, and brown algae target the six different wrinkle areas and provide skin with smoothness, hydration, and resilience.
To use this product, simply apply this creamy formula around the eye area as the last step of your daily morning and night skincare routine. The brand promises the effects last up to 48 hours, and you’ll notice wrinkle reduction within a week.
You can kiss puffy eye bags goodbye with this 15 mL Shiseido Eye Cream for $64.
Shiseido Makeup Review
For people who love to play with their looks, Shiseido makeup represents an abundance of opportunities. From foundation to eyeshadow and brow pencils, this Shiseido review will direct you to the brand’s best-selling items in their collection.
Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 Review
Foundation is an essential makeup product that sets the base for the rest of your routine. For the best results, you want to get a lightweight foundation that won’t appear cakey on the skin. The Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 is a silky liquid foundation providing you with just the right amount of coverage.
ActiveForce technology helps your skin feel and look fresh for up to 24 hours after you apply it. No need to worry about your foundation losing its effect as the day drags on because this formula repels humidity, heat, and oil for all-day wear.
You’ll be pleased to know this foundation comes in 30 different shades and is recommended for all skin types. Not sure of your shade? The brand has a feature to help you get your match. Pick up a 30 mL bottle for $47.
Shiseido Eyelash Curler Review
For those who want to replicate Betty Boop’s batting eyelashes, Shiseido has the perfect item for you. And believe us, it’s not mascara! For a sustainable alternative to mascara, why not try the Shiseido Eyelash Curler? This tool will help you get big and beautiful lashes with a few swift and careful movements.
With its meticulous design, this eyelash curler reaches even the teeniest of eyelashes to give you a dramatic lift — au naturale. The silicon pad helps curl each section of your lashes starting at the base.
The brand suggests a 3-step curling process starting at the base, then the middle to the tip of the lashes. For only $23, the Shiseido Eyelash Curler can be your new trusty companion.
Shiseido Sunscreen Review
As you already know by now, sunscreen is vital for skin protection. It may be easy to skip this product, but by doing so you can risk developing skin cancer. Shiseido sunscreens help you take care of your skin by preventing harmful UV damage. Next up, this Shiseido review will delve into the brand’s best-selling sunscreen.
Shiseido Protect & Hydrate Sunscreen Set Review
There’s no doubt about it, people love soaking up the sun. There’s even a Sheryl Crow song about it. Before you head out for a day on the beach, make sure to slap on the screen. Future you will be thankful you did.
With the Shiseido Protect & Hydrate Sunscreen Set, you’ll have everything you need for great skincare all in one place. You’ll get three of the brand’s best sellers infused with SPF and a cute makeup bag to boot.
This set comes with:
- Ultimate Sun Protector Lotion SPF 50+ Sunscreen (full size)
- Ultimune Power Infusing Concentrate (10 mL)
- Essential Energy Hydrating Cream (30 mL)
Save your skin and money by ordering one of these all-inclusive sets. At the time of this Shiseido review, the set retails for $49 with a value of over $104.
Shiseido Sports HydroBB Compact SPF 50+ Review
Looking for a quick fix to cover excess oil? After a long summer day spent outdoors, you might notice your face looks a little more shiny than usual. That’s where a compact foundation comes in to save the day.
The Shiseido Sports HydroBB Compact SPF 50+ prevents fading makeup and sun damage with its UV protection. Whether you’re surfing the waves, playing volleyball, or cycling, your makeup will stay in place.
This compact will give your face a contoured look while soaking up any sweat, oil, and general stickiness. It’s also the ideal size to stash in your purse or beach bag in case of emergencies.
Coming in 5 colors, ranging from light to very dark, you can slip this in your travel bag for $40.
Who Is Shiseido For?
In the past, Shiseido’s target demographic catered to mostly women who could afford their premium brand. Today, their current focus is millennial women. The brand offers a wide range of high-end skincare, cosmetics, and fragrances sure to make any beauty aficionado swoon.
This Shiseido review thinks the brand could also be ideal for older women. Many Shiseido products come with anti-aging properties so middle-aged women may be interested in reaping those benefits.
That being said, we believe aging is a beautiful thing, and there is no shame in it. However, if developing a hydrating skincare routine increases your confidence and empowers you, then we say go for it.
What Does Shiseido Mean in Japanese?
Good question! The word “Shiseido” has Eastern roots and comes from I Ching, the Book of Changes. “Shi sei” translates in English as “where everything is born” while “do” translates to “house of.” Together, “Shiseido” means “house of where everything is born.”
Shiseido Reviews: What Do Customers Think?
You’ve now arrived at the section where we reveal what their customers have to say about the brand and its products? This Shiseido review will spill all the details.
Before we hear from customers, let’s take a moment to run through the ratings of the brand’s bestsellers:
- Shiseido Power Infusing Serum: 4.6/5 stars from 1,067 reviews
- Shiseido Wrinkle Smoothing Eye Cream: 4.6/5 stars from 905 reviews
- Shiseido Synchro Skin Self-Refreshing Foundation SPF 30: 4.4/5 stars from 1,093 reviews
- Shiseido Eyelash Curler: 4.7/5 stars from 781 reviews
- Shiseido Protect & Hydrate Sunscreen Set: 4.6/5 stars from 3,130 reviews
- Shiseido Sports HydroBB Compact SPF 50+: 5/5 stars from 8 reviews
Let’s first see what the customers have to say about the Shiseido Synchro Skin Self-Refreshing Foundation SPF 30 since it’s the brand’s most popular product.
From an astounding 1,093 reviews and a 4.4/5 star rating on the brand’s site, one ecstatic reviewer says: “I hope they never discontinue this foundation. It has the best combination of lightweight yet thorough coverage, is non-greasy, and truly does last all day. I keep a couple extra bottles because I fear the day I can no longer find it!”
Another 5-star reviewer from the brand’s site agrees: “I use this foundation for the stage and my skin has never looked so good!!”
This Shiseido review also went to third-party retailers to gain access to more comments on the brand’s products. We checked out what people had to say about the Shiseido Power Infusing Serum. Plenty of reviewers of the product on Sephora says the serum made dramatic improvements to their skin.
With a 4.6/5 star rating from 836 Sephora reviews, one joyful reviewer writes: “I absolutely loved this. It’s very lightweight but has made a huge difference to my skin. You can tell my pores have gotten a bit smaller and my smile lines have lessened in appearance. I use the serum along with my moisturizer and have had very healthy looking skin.”
Lastly, we checked out Makeup Alley where the brand was rated 3.7/5 stars. One dedicated 5-star reviewer out of 11 total reviews says: “I’ve been using this since I was 11 and they are excellent products! Even when they reformulate, my skin never has a problem. They have fragrance in their formulas, but my rosacea does not seem to mind at all!”
We noticed a few customers had complaints about the brand’s cost and formula changes. Since the brand is constantly striving for innovation, it’s important to recognize their product selection may shift and some products will be discontinued.
Ultimately, the brand has gained a lot of attraction throughout the years and continues to be popular for several reasons. Lots of customers share pictures of their noticeable results online and seem to be quite content with the products from this line.
Is Shiseido Legit?
When it comes to shipping and returns, this Shiseido review noticed a few concerns from customers on Sitejabber. Some people reported the brand’s shipping method took longer than expected. However, the positive reviews were overwhelming in comparison to the negative feedback.
Is Shiseido Worth It?
With the number of raving customer reviews, this Shiseido review believes the brand is worth a try.
Shiseido has been in the skincare and cosmetic industry for over a century, making them a dependable brand. They have an incredible amount of positive reviews, and the brand’s high-quality products appear to deliver results.
Generally, Shiseido doesn’t test on animals unless otherwise directed to do so by law or when there aren’t alternative ways of testing the safety of the products.
Another thing to keep in mind is the cost of Shiseido products. Compared to other skincare and cosmetics lines, this brand is quite expensive which makes their products inaccessible for those on a tight budget. On a more positive note, the brand offers several deals and discounts which we’ll touch upon in the next section.
Shiseido Promotions & Discounts
You’ll be happy to hear Shiseido is currently offering several promotions:
- Free three-piece gift set with $65 order
- Free six-piece gift set with $120 order
- Free seven-piece gift set with $100 order
- Free mask trio with $150 order
- Get $20 off your purchase when you refer a friend
- Complimentary shipping and samples with every order
Where to Buy Shiseido
You can always order Shiseido products from the brand’s website. Otherwise, we recommend using the store locator feature on the brand’s site to find a retail location near you.
For third-party retailers, check out the list below:
- Amazon
- Nordstrom
- Sephora
- Shoppers Drug Mart
- Ulta
FAQ
Who owns Shiseido?
The Japanese-based brand is owned by Shiseido Company, Limited.
Does Shiseido ship internationally?
According to the brand’s site, the company doesn’t currently ship to countries outside of the US at the time of this Shiseido review. However, you might be able to locate their products through certain third-party retailers.
What is Shiseido’s Shipping Policy?
As mentioned above, Shiseido provides shipping to the US, using various delivery methods. All orders take about 24 to 48 hours to process before they get sent out.
Shiseido offers the following shipping methods:
- Standard: Free (3 to 6 business days)
- 2-day: Free with $25 order, otherwise $15
- Overnight: $20 (1-2 business days)
What is Shiseido’s Return Policy?
If you aren’t happy with the Shiseido products you ordered from the brand’s website, you can return them within 30 days from the delivery date. Note, Shiseido items bought from retailers must be returned at the place you purchased from.
To start a return:
- Write the reason for return on the packing slip.
- Return the products using the prepaid label included with your order.
- Drop your parcel off at a USPS or FedEx location.
- Track your return using the tracking number on the label.
You can only return items that have been gently used. If you’re sending back half-empty or empty bottles, your refund won’t be processed.
Once the brand receives your items you will be refunded in your original payment method. It will take approximately 10 days for your refund to be processed. You won’t be refunded for any shipping fees.
How to Contact Shiseido
If this Shiseido review missed something, you can always reach out to the brand for more information. Contact them via:
- Live chat
- Email: [email protected]
- Phone: 1-866-758-5966
The brand’s hours of operation are Monday to Saturday, from 9 am to 11 pm EST.
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