Table of Contents
About WeightWatchers
WeightWatchers is a global weight management and wellness company with a 60-year history of helping people achieve their weight loss goals. Founded in 1963, WeightWatchers has evolved from community-based support groups to a comprehensive platform offering a variety of programs, tools, and resources to support individuals on their journey to better health. WeightWatchers’ mission is to empower people to live healthier lives by providing a holistic approach to weight management that goes beyond just the number on the scale. They emphasize scientifically-proven methods, personalized programs , and a strong community to help members make sustainable lifestyle changes.
WeightWatchers’ core offering is the Points® program, a flexible system that simplifies healthy eating by assigning point values to foods based on their nutritional information. They also offer specialized programs for individuals with diabetes and those using GLP-1 weight-loss medications. WeightWatchers provides access to medical professionals and prescription weight-loss through WeightWatchers Clinic, further expanding their support options. With a focus on community, technology, and behavior change, WeightWatchers makes healthy living accessible and achievable for everyone.
About Noom
Noom is a digital health company founded in 2008 with the mission of helping people live healthier lives through behavior change. Their approach combines the power of psychology, technology, and human coaching to empower users to take control of their health. Noom’s programs are rooted in cognitive behavioral therapy (CBT) and focus on building sustainable habits that address the root causes of unhealthy behaviors. While initially focused on weight management, Noom is expanding its platform to address a wider range of health concerns, including stress, hypertension, and diabetes.
Noom’s core weight-loss program, Noom Weight, provides personalized daily lessons, tracking tools, and support from human coaches to guide users on their journey. They emphasize building a healthy relationship with food and making informed choices, rather than resorting to restrictive diets.
What to Consider?
Both WeightWatchers and Noom are popular weight-loss programs with unique approaches and features. To help you decide which program is right for you, consider the following factors:
Program Structure & Approach
WeightWatchers and Noom offer distinct paths toward weight loss, each with its own philosophy and structure. Understanding these differences can help you determine which program aligns best with your needs and preferences.
WeightWatchers
WeightWatchers’ cornerstone is the Points® system, a science-backed approach that simplifies healthy eating by assigning point values to foods based on their nutritional value. This system encourages mindful choices without eliminating food groups or creating a sense of deprivation. You’re given a personalized Points budget to “spend” each day, allowing for flexibility and control while guiding you toward a balanced and nutritious diet.
Also, WeightWatchers recognizes that everyone’s journey is different, offering personalized plans tailored to specific needs, such as the Diabetes Program and the GLP-1 Program for those using weight-loss medications.
Noom
Noom takes a different tack, focusing on calorie density and the psychology of weight loss. The program emphasizes understanding your relationship with food and making conscious choices through daily lessons and coaching. Noom categorizes foods into green, yellow, and red categories based on their calorie density, encouraging you to consume more nutrient-rich foods.
Verdict
While both WeightWatchers and Noom can lead to weight loss, WeightWatchers’ Points system offers a more balanced and flexible framework that empowers individuals to make informed choices without feeling deprived. The personalized plans cater to diverse needs, and the program’s overall focus on sustainable lifestyle changes promotes long-term success.
Noom’s emphasis on calorie density and psychology provides valuable insights, but its potentially restrictive nature and time commitment may not be ideal for everyone. For those seeking a structured yet adaptable approach with a strong emphasis on long-term healthy habits, WeightWatchers emerges as the more compelling choice.
Now more than ever, a well-designed and feature-rich app is a crucial component of any successful weight-loss program. Both WeightWatchers (WeightWatchers) and Noom offer apps to support their programs, but their features and functionalities differ in ways that might influence your decision.
Technology & App Features
WeightWatchers
The WeightWatchers app is designed to be your comprehensive weight-loss companion. It provides a seamless and intuitive experience with a wide range of features to help you stay on track and motivated. Here are some of its highlights:
- Comprehensive Tracking. Easily track your food intake, activity levels, weight, and other health metrics. The app’s barcode scanner makes logging food a breeze, and its restaurant database helps you make healthy choices when dining out.
- Vast Recipe Library. Explore thousands of delicious and healthy recipes that fit your Points® plan, with options to filter by dietary preferences and restrictions.
- Connect Groups. Engage with a vibrant community of WeightWatchers members in the app through Connect Groups, where you can share experiences, find support, and participate in challenges.
- Personalized Content. Receive customized content and recommendations based on your goals and progress.
Noom
Noom also offers an app that provides tracking tools and educational content. However, its focus leans more towards daily lessons and psychological insights. Here’s what you can expect:
- Tracking Tools. Track your food intake, exercise, and weight. Noom’s color-coding system for foods helps you visualize your choices.
- Daily Lessons. Receive daily bite-sized lessons on psychology, nutrition, and behavior change. While informative, these lessons can be time-consuming for some users.
- Limited Community Features. Noom offers group chats and support from coaches, but the community aspect may not be as prominent as in WeightWatchers.
Verdict
Both WeightWatchers and Noom offer apps with valuable features, but the WeightWatchers app stands out with its comprehensive tracking tools, extensive recipe library, and vibrant community features. It provides a more holistic and engaging experience for those seeking support and guidance on their weight-loss journey.
Noom’s app offers valuable educational content. However, its potential time commitment and limited community features may not appeal to everyone.
For those who value a user-friendly and feature-rich app that seamlessly integrates into their lifestyle, WeightWatchers emerges as the superior choice.
Pricing
Investing in your health is a significant decision, and understanding the costs involved is crucial. Both WeightWatchers and Noom offer various pricing plans, but their structures and value propositions differ. Let’s break down the costs and what you get for your money with each program.
WeightWatchers
WeightWatchers offers transparent pricing with a variety of membership options to fit different budgets and needs. Here’s a general overview:
- WeightWatchers Membership. These base plans provide access to the WeightWatchers app, Points® system, tracking tools, recipes, and online community support. Prices typically start around $23 per month, with discounts for longer commitments (6 or 12 months).
- With a WeightWatchers membership you can add on a variety of resources to fit your weight-loss goals, including clinical support through Prescription Weight Loss and community through in-person or digital Workshops.
WeightWatchers often runs promotions and offers discounts, making it even more accessible. They also provide a clear breakdown of what each plan includes, so you know exactly what you’re getting for your investment.
Noom
Noom typically operates on a subscription-based model, with varying lengths and costs depending on the chosen plan. While they may offer trial periods or occasional discounts, their pricing structure can be less transparent than WeightWatchers’.
Verdict
WeightWatchers and Noom offer different pricing options, but WeightWatchers’ transparent pricing and diverse membership plans make it easier to find a plan that fits your budget and needs. Their frequent discounts and promotions also enhance the value proposition.
On the other hand, Noom’s subscription model can be convenient, but its lack of transparency might make it difficult to compare costs effectively.
For those seeking clear pricing and a variety of options to choose from, WeightWatchers offers a more straightforward and potentially more affordable approach.
Target Audience
WeightWatchers (WeightWatchers) and Noom can be effective for weight loss. Interestingly, they tend to attract different types of individuals based on their program structures, support systems, and overall philosophies. Seeing these nuances can help you determine which program aligns better with your personality, preferences, and lifestyle.
WeightWatchers
WeightWatchers often appeals to individuals who:
- Prefer Structure and Accountability. The Points® system provides a clear framework for making food choices, and the optional workshops offer a built-in support system and accountability.
- Value Community and Connection. WeightWatchers fosters a strong sense of community through workshops, online groups, and the Connect feature in the app. This can be particularly beneficial for those who thrive in a social setting and find motivation in shared experiences.
- Seek Flexibility and Balance. While structured, WeightWatchers allows for flexibility within the Points system and doesn’t restrict any food groups. This appeals to those who want to enjoy a balanced approach to eating without feeling deprived.
- Appreciate a Holistic Approach. WeightWatchers’ focus on weight health and overall well-being resonates with those who are looking for more than just weight loss.
Noom
Noom tends to attract individuals who:
- Are Interested in the Psychology of Weight Loss. Noom’s emphasis on behavior change, cognitive behavioral therapy (CBT), and daily lessons appeals to those who want to delve deeper into the mental and emotional aspects of weight management.
- Prefer a Self-Guided Approach. Noom’s program relies heavily on self-reflection and independent learning through the app. This might suit those who are comfortable with a less structured program and prefer to work at their own pace.
- Enjoy Technology and Gamification. Noom’s app uses gamification and interactive elements to keep users engaged. This can be motivating for those who are tech-savvy and enjoy a more interactive learning experience.
Verdict
As you can see, WeightWatchers and Noom cater to different types of individuals. WeightWatchers’ community-driven approach and balanced framework make it a strong choice for those who value support, structure, and flexibility. Noom’s psychology-focused program might be a better fit for those who are interested in exploring the mental and emotional aspects of weight loss and prefer a more self-guided approach. Ultimately, the best program for you depends on your individual preferences and how you best respond to different learning styles and support systems.
Weight-Loss Medications & Clinical Support
For some individuals, weight loss medications can be a valuable tool in their journey to better health. Both WeightWatchers (WeightWatchers) and Noom offer access to these medications, but their approaches and programs differ in a few key ways.
WeightWatchers
WeightWatchers provides access to weight-loss medications through their WeightWatchers Clinic. This program offers:
- Access to Medical Professionals. Connect with board-certified doctors and registered dietitians specializing in obesity medicine. They can assess your individual needs, prescribe appropriate medications, and provide ongoing support.
- Personalized Treatment Plans. Receive a tailored treatment plan that combines medication with lifestyle modifications, including the WeightWatchers Points® program and behavioral strategies.
- Insurance Navigation. WeightWatchers Clinic assists with maximizing your insurance coverage by assigning you a Care Coordinator who liaises with your insurance about your treatment plan.
- Variety of Medications. WeightWatchers Clinic offers a range of medications for those who qualify, including GLP-1 receptor agonists like Wegovy, Ozempic, and Mounjaro, as well as compounded semaglutide and other options.
Noom
Noom also offers access to weight-loss medications through their Noom Med program. Here’s what it entails:
- GLP-1 Focus. Noom Med primarily focuses on GLP-1 medications, including compounded semaglutide, which they highlight as a more affordable option.
- Online Consultations. Connect with licensed clinicians through the Noom app for assessment and prescription of medications.
- GLP-1 Companion Program. Noom offers a GLP-1 Companion program that provides guidance on nutrition, activity, and behavior change to support medication use.
- Muscle Defense Program. Noom Med includes a Muscle Defense program to help users maintain muscle mass while losing weight on medication.
Verdict
Both WeightWatchers and Noom offer valuable programs for those considering weight-loss medications. However, WeightWatchers’ WeightWatchers Clinic provides a more comprehensive approach with access to a wider range of medications and personalized support from medical professionals.
Noom Med’s focus on affordability and GLP-1s may appeal to some, but WeightWatchers’ holistic approach and integration of medication with their established programs give it a slight edge in this category.
Long-Term Success & Sustainability
When it comes to weight loss, achieving your goals is only half the battle. The real challenge lies in maintaining those results over the long term. Both WeightWatchers and Noom aim to help users achieve sustainable weight loss, but their approaches and track records differ in this regard.
WeightWatchers
WeightWatchers has a long-standing reputation for helping people not just lose weight, but keep it off. Their program is designed to foster sustainable lifestyle changes, rather than promoting quick fixes or restrictive diets. Here’s why WeightWatchers excels in long-term success:
- Balanced Approach. The Points® system encourages a balanced and flexible approach to eating, allowing you to enjoy your favorite foods in moderation while making healthier choices. This helps prevent feelings of deprivation and makes the program easier to stick with long-term.
- Focus on Habit Formation. WeightWatchers emphasizes building healthy habits that become ingrained in your lifestyle. This includes not just nutrition, but also activity, mindset, and stress management.
- Community Support. The strong community aspect of WeightWatchers, with workshops and online groups, provides ongoing support and accountability, which are crucial for maintaining motivation and staying on track.
- Proven Track Record. WeightWatchers has a wealth of research and user testimonials demonstrating its effectiveness in helping people achieve and maintain weight loss over time.
Noom
Noom also emphasizes behavior change and habit formation as key to long-term success. Their program focuses on:
- Psychology of Weight Loss. Noom uses principles of cognitive behavioral therapy (CBT) to help users understand their relationship with food and develop healthier habits.
- Daily Lessons and Coaching. The daily lessons and coaching support aim to equip users with the knowledge and skills to make lasting changes.
- Tracking and Monitoring. Noom encourages users to track their progress and monitor their behaviors, which can help with self-awareness and accountability.
Verdict
As you can see, WeightWatchers and Noom promote long-term success. Yet, with WeightWatchers’ proven track record, balanced approach, and strong community support give it a distinct advantage in this area.
On the other hand, Noom’s focus on behavior change is valuable, but WeightWatchers’ comprehensive approach and long history of helping people maintain weight loss make it a more reliable choice for those seeking sustainable results.
WeightWatchers vs. Noom: What Do Customers Think?
When choosing a weight-loss program, it’s essential to consider what other users have experienced. Both WeightWatchers and Noom have garnered a wealth of customer feedback.
WeightWatchers
WeightWatchers users consistently emphasize the positive impact the program has had on their lives, highlighting several key strengths:
- A Supportive and Empowering Community. WeightWatchers fosters a sense of belonging and encourages a shared journey towards better health. Users feel connected to others who understand their struggles and celebrate their successes.
“The community and in-person Workshops were an integral part of my success. I gained so much self-worth and confidence.” - Flexibility and Freedom with Food. WeightWatchers’ approach to nutrition doesn’t involve restrictive rules or forbidden foods. Users appreciate the flexibility to enjoy their favorite meals while making healthier choices.
“On WeightWatchers, you can eat what you want without ruining your journey. It works for real life and for the rest of your life.” - Sustainable Lifestyle Changes. WeightWatchers empowers users to develop healthy habits that last a lifetime. The program’s focus on balanced nutrition, activity, and mindset helps users make lasting changes to their lifestyle.
“My journey with WeightWatchers has not only enabled me to lose over 110 lbs and maintain it for over a year but also revolutionized my relationship with food.” - User-Friendly Technology. The WeightWatchers app is praised for its ease of use, comprehensive tracking tools, and vast recipe collection. It seamlessly integrates into users’ lives and supports their weight-loss journey.
“Using the app has revolutionized losing weight for me. It’s so handy and simple.”
These positive reviews highlight WeightWatchers’ effectiveness in creating a supportive environment, promoting sustainable change, and empowering users to achieve their weight-health goals.
Noom
Noom users often express appreciation for the program’s unique approach to weight loss, emphasizing the following benefits:
- Understanding the Psychology of Eating. Noom’s focus on behavior change and the psychology of eating helps users develop a healthier relationship with food and address the root causes of unhealthy habits.
“I’ve learned a lot about the psychology of food and the mental blocks we all have as we go through change. I sleep a lot better, am far more mentally alert, and feel more confident.” - Personalized Support and Guidance. Noom’s coaching program provides valuable support and accountability, helping users stay motivated and navigate challenges.
“(My coach) has been my guiding light that helped me reach my goals. Every time I was ready to quit, she was one step ahead of me reminding me how far I had come.”
Educational and Empowering. Noom’s daily lessons and educational content equip users with the knowledge and tools to make informed choices and develop sustainable healthy habits.
“Noom has taught me that every day is a new chance to make better, healthier choices. It’s taught me how to stop overeating.”
WeightWatchers vs. Noom: Support
Having a strong support system can be the key to staying motivated and achieving long-term success. Both WeightWatchers and Noom offer support to their members, but their approaches differ significantly.
WeightWatchers
WeightWatchers has a long-standing reputation for fostering a strong sense of community and providing a comprehensive support system. They understand that weight loss is not just about the numbers on the scale; it’s about the journey and the people who support you along the way. Here’s how WeightWatchers provides that support:
- Workshops. WeightWatchers offers workshops led by expert Coaches, both in-person and virtually. These workshops provide a space for members to connect, share their experiences, and learn valuable strategies for weight loss and behavior change. The accountability and encouragement from fellow members and Coaches can be a powerful motivator.
- Online Community. WeightWatchers has a vibrant online community where members can connect, share tips and recipes, participate in challenges, and find support 24/7. This online community extends the support beyond workshops, providing a constant source of encouragement.
- Personal Coaching. For those who desire more individualized support, WeightWatchers offers personal coaching options. You can connect with a Coach one-on-one to receive personalized guidance and motivation.
Noom
Noom also offers support, but their approach is more focused on individual guidance rather than a broader community experience. Here’s how Noom’s support system works:
- Personal Coaching. Each Noom user is assigned a personal coach who provides guidance and support through the app. Coaches help users set goals, track progress, and overcome challenges.
- Group Chats. Noom also has group chats within the app where users can connect with each other and share their experiences.
Verdict
While both WeightWatchers and Noom offer support to their members, WeightWatchers’ multifaceted approach creates a truly supportive and engaging community experience. The combination of workshops, online community, and personal coaching options provides a strong network of encouragement and accountability, which can be crucial for long-term success.
Noom’s coaching program offers valuable guidance, but it may lack the same level of community interaction and the sense of belonging that WeightWatchers fosters. For those who thrive in a group setting and value the camaraderie of a shared journey, WeightWatchers emerges as the clear winner in this category.
Which Program Should You Go For?
After a thorough analysis of WeightWatchers and Noom, WeightWatchers emerges as the more compelling choice for those seeking a comprehensive and sustainable approach to weight health. While both programs offer valuable tools and support, WeightWatchers’ strengths lie in its balanced framework, strong community, and proven track record of long-term success.
WeightWatchers’ Points® system provides a structured yet flexible approach to nutrition, making healthy eating simpler without feeling restrictive. The program’s emphasis on community, through workshops, online groups, and personal coaching, fosters a supportive environment that encourages lasting change. WeightWatchers’ focus on “weight health” extends beyond just weight loss, encompassing overall well-being, disease prevention, and improved quality of life.
Noom’s psychology-based approach and emphasis on behavior change can be valuable, but its daily lessons and calorie density focus may not appeal to everyone. The program’s support system, while helpful, may not provide the same level of community engagement as WeightWatchers.
Ultimately, the best program for you depends on your individual preferences and how you best respond to different learning styles and support systems. However, if you’re looking for a program that combines structure and flexibility, fosters a strong sense of community, and has a proven track record of long-term success, WeightWatchers is the clear winner. It’s a comprehensive and supportive program that can empower you to achieve your weight-health goals and live a healthier, happier life.
Next, explore some similar articles that might also like:
Ask the community or leave a comment
WRITE A REVIEWCustomer Reviews
Leave a review