About Universal Standard

Universal Standard is more than just a clothing brand—it’s a movement toward true size inclusivity in fashion. Founded on the belief that style should be accessible to all women, the brand offers a wide range of wardrobe staples, from elevated basics to polished workwear, all available in sizes 00 to 40. Their commitment to quality shows in every detail: premium fabrics, tailored fits, and minimalist designs that can be styled up or down.

So many brands that offer plus sizes just grade up from their sample size 6, which is why a ton of plus size clothing fits poorly. But at Universal Standard, they design on a size 18 then fit test on every size 00-40 to ensure consistent and exceptional fit for every size.

Universal Standard also stands out for its Fit Liberty program, which allows customers to exchange items for a different size within a year if their size changes—reinforcing their mission to empower women through every stage of life.

What sets Universal Standard apart is its dedication to reshaping industry standards. Rather than offering limited “plus size” lines, the brand puts all sizes on equal footing, using the same designs and fabrics across the entire range. This inclusive approach extends to their models, campaigns, and community initiatives, which consistently celebrate diversity in body shapes, sizes, and identities.

Whether you’re looking for the perfect tee, a sleek dress, or a dependable pair of jeans, Universal Standard delivers style and comfort without compromise—proving that fashion should uplift everyone, equally.

5 Things We Love About Universal Standard – Our Review

When it comes to fashion that truly delivers on both style and inclusivity, Universal Standard stands in a league of its own. This brand has gained a loyal following for reimagining the fashion landscape—proving that modern, high-quality clothing should be available to everyone, regardless of size.

We put their pieces to the test and found more than a few reasons to fall in love. Here are five things we genuinely admire about Universal Standard:

1. Truly Inclusive Sizing

Unlike most brands that simply scale up from a sample size 6—often leading to poor fit in plus sizes—Universal Standard starts with a size 18 and fit-tests every size from 00 to 40. This approach ensures consistent, high-quality fit and style across the entire size range.

2. Premium Quality Fabrics

From ultra-soft Peruvian cotton to sleek stretch denim, their fabrics are thoughtfully chosen for both comfort and durability. These aren’t fast-fashion pieces—they’re made to last and feel amazing on your skin.

3. Timeless, Wearable Designs

Universal Standard focuses on elevated basics and everyday essentials that go with everything. Whether you’re dressing for work, a casual outing, or lounging at home, their clean, minimal styles are versatile and effortless.

4. The Fit Liberty Program

This standout feature allows you to exchange certain pieces for a new size within a year—completely free—if your body changes. It’s a game-changer for people in transition and a clear sign that Universal Standard prioritizes real-life needs.

5. Representation That Feels Real

Their marketing and product photos feature people of all shapes, sizes, and backgrounds—no airbrushing, no tokenism. It feels authentic and empowering to see clothing modeled on real bodies, just like yours.

Universal Standard has built more than a brand—they’ve created a fashion experience that feels inclusive, supportive, and genuinely stylish.

Universal Standard Products Review

Universal Standard continues to redefine what inclusive fashion looks like—combining premium quality, timeless design, and a true-to-life fit for every body. Their pieces are made to be lived in, loved, and layered, all while offering style without sacrifice. We had the chance to try a few of their standout pieces, and here’s what we found:

All Day Classic Blazer

The All Day Classic Blazer combines effortless style with unmatched comfort. Crafted from our stretchy, breathable, and sustainable All Day suiting fabric, it provides a tailored fit without the stiffness. With a flattering, structured design that moves with you, the blazer features thoughtfully cut sleeves and a precision-fit body that eliminates pulling or bunching. Whether layered over a tee or paired with matching suiting, it instantly elevates any outfit. Its longer length is perfect for taller frames, making it ideal for everything from morning meetings to late-night plans.

Stephanie Wide Leg Ponte Pants

The Stephanie Wide Leg Pants are effortless polish in pant form. Crafted from premium Ponte fabric—known for its soft structure, breathability, and resilient stretch—they deliver all-day comfort with a sleek finish. A pull-on design and elastic waistband make them easy to wear, while the hip-hugging fit and relaxed wide leg create a flattering, modern silhouette. Solid-colored for maximum versatility, they’re finished with discreet front slash pockets and invisible zippers for a clean, functional touch.

Better-Than-Wool Cardigan

True to its name, this cardigan offers all the warmth of wool with none of the itch. Crafted from a soft, breathable knit, it’s a layering essential that works year-round. With a relaxed fit and elegant drape, it’s perfect for office days, coffee runs, or just cozying up at home. The open front and longer length give it a polished, modern look that pairs well with just about anything.

Denim Chore Jacket

This is your everyday denim jacket—upgraded. The Denim Chore Jacket blends utility and style with functional pockets, a tailored-yet-relaxed fit, and a soft feel right out of the box. It has a workwear-inspired vibe that’s effortlessly cool, making it a versatile piece that layers well over dresses, tees, or sweaters. It’s the kind of jacket you’ll reach for again and again.

Each of these pieces reflects Universal Standard’s commitment to quality, fit, and thoughtful design—making it easy to build a wardrobe that looks good, feels good, and actually works for your life.

Special Sale Days: Don’t Miss Out!

Universal Standard’s special sale days are the perfect time to score their best-selling styles at unbeatable prices. From wardrobe staples to elevated essentials, these limited-time deals don’t last long—so grab your favorites while you can!

• HBR25 (4/23 – 5/23): 25% Off Your First Order
• Mystery Box Promotion (4/25 – 4/30): Up to 85% off 2-4 surprise closet staples curated into themed Mystery Boxes in sizes 00-40.

Customer Reviews and Feedback

Universal Standard has earned a loyal following, and the praise from customers speaks volumes. Shoppers consistently highlight the brand’s inclusive sizing, quality materials, and flattering fits. Many have said it’s the “first time I’ve ever felt confident in my clothes,” while others rave about the fabrics, calling them “buttery soft” and “surprisingly durable.”

Fit and comfort are top mentions, with reviews noting how “everything just fits right—no pulling, no gaps, no adjustments needed.” The brand’s commitment to representation also resonates deeply, with one customer sharing, “It’s amazing to finally see bodies like mine in product photos.” Across the board, Universal Standard is celebrated for making fashion that truly feels made for everyone.

Ready to Try Universal Standard?